With over 158M followers on Youtube and ranked as Netflix's most loved kids show, CoComelon needed a update guide to reflect expansion of the brand.
Our inspiration comes from the iconic ‘CoComelon’ logo, creating a ‘watermelon’ palette and supporting patterns. To expand the brand we introduced rounded shapes, fonts and additional graphic design elements. Our fonts, iconography and design have been chosen with children in mind. These design elements work together to create playful compositions which children can relate to.
